Tuesday, September 23, 2008

Genuine disdain for Art.

A certain well-known creative guru from a certain well-known agency in the 19102 zip code was overheard saying this at Audrey Claire the other night:

“Let’s face it, any creative director worth his salt comes from the copy side. Artists like pretty pictures; they don’t think conceptually.”

Ouch.

I hope none of the art directors who work at the “blue egg” agency have any hopes of ever becoming CD. That well runneth dry.

2 comments:

Richard said...

It's true, isn't it?

Jerry Aldini said...

I must take exception to the comment:

Let’s face it, any creative director worth his salt comes from the copy side. Artists like pretty pictures; they don’t think conceptually.”

Some artists prefer cryptic pictures, some seem more drawn to heavily-Photoshopped pictures, while others are buying whatever will get them a free iPod from the stock house.

As for the "don't think conceptually," well yeah, duh.