A certain well-known creative guru from a certain well-known agency in the 19102 zip code was overheard saying this at Audrey Claire the other night:
“Let’s face it, any creative director worth his salt comes from the copy side. Artists like pretty pictures; they don’t think conceptually.”
Ouch.
I hope none of the art directors who work at the “blue egg” agency have any hopes of ever becoming CD. That well runneth dry.
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2 comments:
It's true, isn't it?
I must take exception to the comment:
Let’s face it, any creative director worth his salt comes from the copy side. Artists like pretty pictures; they don’t think conceptually.”
Some artists prefer cryptic pictures, some seem more drawn to heavily-Photoshopped pictures, while others are buying whatever will get them a free iPod from the stock house.
As for the "don't think conceptually," well yeah, duh.
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