tag:blogger.com,1999:blog-8076251761104513248.post5577682347508464497..comments2023-03-26T05:15:55.106-07:00Comments on Philly Mad Men: “If we can get rid of the designers and creative directors...”Frank the Insiderhttp://www.blogger.com/profile/13274279988549385550noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8076251761104513248.post-65176030440937608632008-10-21T14:39:00.000-07:002008-10-21T14:39:00.000-07:00Here's a quick one for ya:1. You don't have to spe...Here's a quick one for ya:<BR/><BR/>1. You don't have to spend $10K. There are many qualified, talented small to mid size branding agencies that produce and nurture stellar brands and can get through the first go-round (Logo / Tagline) for $3K - 5K. <BR/><BR/>2. While small business owners may be good at running their business, this does not make them savvy designers. Should we be leaving color and font selections up to the guy who runs a construction company? <BR/><BR/>3. Put your credit card number into a Website, spend $500 and get a logo. Then, go hire a branding agency, spend $5K, get a logo that is aligned with your company's true brand image, will support the evolution of your brand for years to come, feels unique and dynamic and is properly balanced for optimal scalability. Then, put the two logos next to one another. You'll then understand where that extra money went.<BR/><BR/>Aaron Haydn McLean<BR/>Creative Director/Executive Vice President<BR/><BR/>www.eight-eleven.comAnonymousnoreply@blogger.com